AbbyWilliamson
Press Releases
Throughout my educational journey, I have had the opportunity to create press releases for my sorority, Kappa Delta, as well as feature stories highlighting various students at Georgia College and State University. Below are a few examples of those press releases and news releases.
02
Lauren Buchanan Interview
For one of my projects in Professional Media Writing, we were asked to interview a student. I chose to interview Lauren Buchanan about her transition from a large campus to a smaller one.
01
Shamrock Fall Festival
Every year my sorority, Kappa Delta, hosts an annual Shamrock Fall Festival to raise funds and awareness for PCAA and The Bright House. I had the honor of creating the press release, incorporating the vibrant colors that represent Kappa Delta, while also highlighting the missions of PCAA and The Bright House.
03
Lulu Lemon Sustainability Project
For another project, I collaborated in a group of three to develop a campaign for Lululemon. We proposed creating a reusable canvas bag that customers could use for future purchases and bring back to the store. I designed a graphic to accompany the press release, ensuring it matched the aesthetic of the bag.